New Lab Realty Ltd., located in Labrador City, NL, is a residential and commercial real estate company specializing in many forms of real estate. We were incorporated in 1980 by our founder and broker, Norman Keats, who personally has been in real estate in Labrador West for over 48 years. He has the experience needed and a passion for real estate that drives him to go above and beyond to help make your transaction a successful completed purchase or sale.

Karen Pinksen joined New Lab Realty as a sales agent in 2016, She also shares the same values and provides excellent Customer satisfaction.

Tracey Simmons joined New Lab Realty in July of 2015 as an Office Administrator, and became a licenced Real Estate Salesperson in July 2021. Her passion is customer Service and customer satisfaction.

New Lab Realty has an A+ accreditation rating with the BBB and over the years, New Lab Realty Ltd has been a long time member of the local Chamber of Commerce and has financially supported many local organizations, fundraisers and especially youth events. We have also sponsored foster children for the past 40 years and donated to many local needs.

Our vision is to be the best real estate company in Labrador West, giving the best service possible, doing the best we can in servicing our clients. Our dependable personal service is one where we are willing to work over and above the call of duty to keep our clients best interest at heart.

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Come, meet with us for a consultation! We will be happy to "WORK FOR YOU."

Norman e. Keats - Broker

Norman was born and raised in Glovertown, Nl. Moved to Labrador in 1968 working at Churchill Falls, later Gagnon, Goose Bay and then off to Labrador West.  Norman managed the Carol Lake Shopping Center (a retail shopping center) during the down turn in the real estate industry, during the 80’s and held that position for approximately 25 years, still doing what he loved best – Real Estate sales and service.  He is now working on his 48 years of service, in the real estate business serving the public.  

Norman has volunteered with local organizations and committees such as Air Search and Rescue, school board, hospital board, past Master Mason of Lodge Anik, town council.  He is currently still a member of TADD Team, community policing, Gateway Labrador, on the board of directors for Chamber of Commerce, just to name a few.

Even with 48 years, you still see him loving the real estate business, helping home owners, to buy or sell, with personal respect.  Norm is happy to say he loves the challenge of his work and it’s more like fun than work. His desire is to complete a transaction and always be able to look the man / woman in the eye and know he did his best to help them.

Karen Pinksen - Sales Associate

Born and Raised in Wing's Point, (Gander Bay) NL, Karen moved to Labrador City in 1995. She has worked in retail sales for 33 years and 1 year at CIBC as Customer Service Representative. Karen has been a local volunteer for Heart & Stroke Foundation, Alzheimer’s Society, Epilepsy NL, and Canadian Mental Health Association NL, and is currently involved in her local Church in several capacities. Karen has built a good repore with the people of Labrador City & Wabush for the last 20 years, primarily as management in the hardware and building supplies Industry. She feels that with her skills and Knowledge of working in the service Industry, she is able to offer everyone the best customer service possible in every aspect of the Real Estate Business, and give 100% of herself to represent the buyers and Sellers on a day to day basis. Her passion is to serve people and to see an individual completely satisfied with the service that she has given. With Customer Service being her #1 Priority, Karen is very excited about serving her clients.

Linda Keats - Sales Associate

Born and raised in Corner Brook, NL, Linda moved to Labrador City when she married in 1984 and had a family here. Like many residents of Labrador West,  they come for 5 years and stay on. Having completed business courses (marketing one of them), worked in banks and different sales positions, she was not in Labrador long when she got her Real Estate licence and worked alongside her husband, doing whatever needed to be done. 

Marketing is such a part of helping clients purchase or sell their homes, also, you need to know your homes and truly care about your clients.  Putting the clients first is what makes your customers satisfied with the services provided. Going above and beyond the call of duty is part of our dependable personalized service.

Over the years, Linda worked and owned Curves for Women and continues to exercise, she is involved in her local church, is the chairperson for Red Shield Appeal, as well as many local committees.

TRACEY SIMMONS- SALES ASSOCIATE

Born and raised in Wabush, Tracey Worked in the Travel Industry for 18 years before joining New Lab Realty in July 2015 as our Office Administrator. Tracey wrote and Passed her Real Estate Exam in July 2021 and is already familiar with both the Selling and buying process and is very Eager to help our Clients sell, or find their Forever Home.

Over the Years Tracey has volunteered with The Red Cross and her local Church. Tracey loves to deal with the public and Customer Service has always been her passion.